Why mist produce?

SALES INCREASE

Produce departments equipped with a PureMist misting system can expect sales increases resulting in increased profits. The major reason for sales increases involves enhanced produce quality and reduction of shrinkage. For a produce section having weekly sales of $10,000 and a weekly spread of 30%, it is estimated that using a PureMist misting system would result in an increase in gross profit of between $300.00 and $600.00 weekly, with an average increase of $450.00 per week. This represents an estimated yearly increase in gross profit of approximately $23,400. It has been further estimated that total savings including labor, shrinkage, and increased sales for a produce section generating $10,000 per week would amount to $41,547 for a store open 15 hours per day and $41,414 for a store open 24 hours per day.

SHRINK REDUCTION

Research also indicates that dramatic reduction in shrinkage resulting from use of a PureMist misting system. Table 1 involves a comparison of weekly shrinkage at a produce section in a typical supermarket with sales averaging $500.00 per week.